海澜之家（600398）：整体经营稳健，新业务增厚业绩

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company's overall operations are stable, with new business segments contributing to performance growth [1] - The revenue for the first half of 2025 is reported at 11.566 billion yuan, a year-on-year increase of 1.73%, while the net profit attributable to shareholders is 1.580 billion yuan, a decrease of 3.42% year-on-year [1] - The decline in net profit is attributed to a high base from the previous year due to one-time investment gains from the acquisition of a stake in a company [1] - The company is focusing on improving profitability in its e-commerce strategy, shifting from scale to profit [1] Financial Performance Summary - Total revenue forecast for 2023A is 21.528 billion yuan, with a projected growth of 6.26% in 2025E [1][8] - The net profit attributable to shareholders is expected to be 2.434 billion yuan in 2025E, reflecting a year-on-year growth of 12.74% [1][8] - The earnings per share (EPS) for 2025E is projected at 0.51 yuan, with a price-to-earnings (P/E) ratio of 13.75 [1][8] - The gross margin for the first half of 2025 is reported at 46.35%, an increase of 1.15 percentage points year-on-year [1] - Operating cash flow for the first half of 2025 is 2.72 billion yuan, a year-on-year increase of 36.1% [1] Business Segment Performance - The main brand, "Hailan Home," generated revenue of 8.395 billion yuan in the first half of 2025, a decrease of 5.86% year-on-year [1] - The group buying business saw a revenue increase of 23.70% year-on-year, reaching 1.343 billion yuan [1] - Other brands experienced significant growth, with revenue increasing by 65.57% year-on-year to 1.500 billion yuan [1] - The company has expanded its store count to 7,209 by the end of the first half of 2025, with new store formats contributing to growth [1] Long-term Outlook - The long-term outlook remains positive, with the main brand expected to maintain stable operations and new business segments potentially opening a second growth curve [1]