山西汾酒（600809）：收入稳健，全国化持续拓展

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company achieved total revenue of 23.964 billion yuan in H1 2025, representing a year-on-year increase of 5.35%, with a net profit attributable to the parent company of 8.505 billion yuan, up 1.13% year-on-year [2] - The company's national expansion continues to progress, with significant growth in revenue from outside its home province [3][4] - The second quarter saw a slight decline in net profit margin due to increased sales expenses and taxes [5] Summary by Sections Revenue Performance - In H1 2025, revenue from the company's main product, Fenjiu, reached 23.391 billion yuan, up 5.75% year-on-year, while other liquor categories generated 484 million yuan, down 10.55% [3] - For Q2 2025, Fenjiu revenue was 7.179 billion yuan, a slight increase of 0.56%, while other liquor categories saw a decrease of 3.54% [3] - The company reported provincial revenue of 8.732 billion yuan (up 4.04%) and non-provincial revenue of 15.143 billion yuan (up 6.15%) in H1 2025 [3] Channel Performance - The company’s agency and direct sales channels generated revenues of 22.519 billion yuan and 1.356 billion yuan respectively in H1 2025, with year-on-year changes of +7.17% and -17.63% [4] - In Q2 2025, agency revenue was 6.896 billion yuan (up 0.26%), while direct sales increased by 3.00% to 499 million yuan [4] Profitability Analysis - The net profit margin for H1 2025 was 35.49%, down 1.48 percentage points year-on-year, while the gross margin was 76.65%, a slight decrease of 0.04 percentage points [5] - In Q2 2025, the net profit margin fell to 24.96%, down 4.03 percentage points year-on-year, and the gross margin was 71.88%, down 3.21 percentage points [5] Financial Forecast - The company is expected to achieve net profits of 12.028 billion yuan, 12.899 billion yuan, and 14.084 billion yuan for the years 2025, 2026, and 2027 respectively, with growth rates of -1.76%, 7.25%, and 9.18% [6] - The corresponding price-to-earnings ratios for these years are projected to be 21, 19, and 18 times [6]