SERES(SH:601127) BOCOM International·2025-09-01 08:40Investment Rating - The report maintains a "Buy" rating for the company, with a target price of RMB 180.50, indicating a potential upside of 31.8% from the current price of RMB 136.91 [1][10][11]. Core Insights - The company reported strong performance in 2Q25, achieving a record high gross margin driven by robust sales of high-end models and product mix optimization. The revenue for 1H25 was RMB 624.02 billion, a slight year-on-year decrease of 4.06%, but net profit surged by 81.03% to RMB 29.4 billion [2][7]. - The company is expected to continue its upward trajectory in the second half of 2025, supported by the "Wenjie high-end matrix + M8 pure electric first delivery" strategy, which is anticipated to drive both volume and price increases [7]. Financial Overview - Revenue projections show significant growth from RMB 35,842 million in 2023 to RMB 175,174 million in 2025E, reflecting a year-on-year growth of 20.7% [6][12]. - The net profit is expected to rise from a loss of RMB 2,450 million in 2023 to RMB 10,884 million in 2025E, with a corresponding increase in earnings per share from RMB -1.62 to RMB 7.21 [6][12]. - The gross margin is projected to improve from 9.9% in 2023 to 27.1% in 2025E, indicating enhanced profitability [15]. Sales Performance - In 1H25, total sales reached 198,600 units, with new energy vehicle sales accounting for 172,100 units, representing a year-on-year growth of approximately 8.2% [7]. - The Wenjie brand delivered 107,000 units in 2Q25, a quarter-on-quarter increase of 135.8%, with the M8 and M9 models performing particularly well [7]. Cost Management - The report highlights a decrease in the ratio of selling, general, and administrative expenses to revenue, which fell to 20.9% in 2Q25 from 22.8% in 1H25, indicating improved cost efficiency [7].