WLY(SZ:000858) Wanlian Securities·2025-09-01 12:31Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 15% compared to the market in the next six months [5][9]. Core Insights - The company demonstrated resilience in its performance despite revenue pressure, achieving a total revenue of 52.771 billion yuan in the first half of 2025, a year-on-year increase of 4.19%, and a net profit attributable to shareholders of 19.492 billion yuan, up 2.28% year-on-year [2][4]. - The white liquor industry is undergoing a deep adjustment, with mid-to-low priced liquor becoming the main sales driver. The company has proactively adjusted its product structure in response to market changes [3][4]. - The company’s gross margin has slightly decreased, reflecting the impact of declining net profit growth. The gross margin for the first half of 2025 was 76.83%, down 0.53 percentage points year-on-year [4][9]. Summary by Sections Financial Performance - In Q2 2025, the company reported a revenue of 15.831 billion yuan, a slight increase of 0.10% year-on-year, but a net profit decline of 8.17% year-on-year [2][4]. - The company’s cash flow from operating activities saw a significant increase of 131.88% year-on-year, attributed to improved cash collection from sales [2][4]. Product and Market Dynamics - The company’s product revenue reached 40.998 billion yuan in the first half of 2025, with a year-on-year growth of 4.57% and a sales volume increase of 12.75%, while the average price decreased by 7.25% [3][4]. - Direct sales channels outperformed distribution channels, with direct sales revenue growing by 8.60% year-on-year and a gross margin increase to 86.80% [3][4]. Profitability and Forecast - The report projects a stable recovery in demand due to favorable policy changes and seasonal consumption peaks, with the company expected to maintain its position as a leading high-end liquor brand [4][9]. - The earnings forecast for 2025-2027 has been adjusted, with expected revenues of 91.776 billion yuan in 2025, 95.291 billion yuan in 2026, and 99.699 billion yuan in 2027, reflecting growth rates of 2.92%, 3.83%, and 4.63% respectively [4][9].