Investment Rating - The investment rating for the company is "Buy" (maintained) [1][10]. Core Views - The company is experiencing pressure in its operations, particularly in Q2, and is awaiting the effects of adjustments [2][5]. - The company has a strong market position in the leisure fish product sector and is expanding into potential products like quail eggs, tofu, and konjac [9]. Financial Performance Summary - In H1 2025, the company achieved revenue of 1.124 billion yuan, a year-on-year decrease of 0.50%, and a net profit attributable to shareholders of 112 million yuan, down 21.86% year-on-year [5]. - Q2 2025 revenue was 528 million yuan, a decline of 10.37% year-on-year, with a net profit of 44 million yuan, down 36.27% year-on-year [5]. - The company plans to distribute a cash dividend of 1 yuan per 10 shares, totaling approximately 44.73 million yuan, which accounts for about 40% of the mid-year net profit [5]. Product and Channel Performance - Revenue from various product categories in H1 2025 showed mixed results: fish products increased by 7.61% to 757 million yuan, while quail egg products decreased by 24.00% to 196 million yuan [6]. - The company’s revenue from distribution and direct sales channels was 792 million yuan and 332 million yuan, respectively, with direct sales showing significant growth of 29.24% [6]. - Online sales decreased by 6.82% to 185 million yuan, primarily due to the impact of community group buying channels [6]. Profitability Analysis - The gross margin for H1 2025 was 29.45%, a decrease of 0.95 percentage points year-on-year, with Q2 gross margin at 28.93%, down 1.83 percentage points [6]. - The net profit margin for Q2 2025 was 8.33%, a decline of 3.53 percentage points year-on-year [6]. - The increase in sales, management, and financial expense ratios in Q2 2025 indicates rising costs, particularly in e-commerce platform promotion and brand marketing [6]. Future Outlook - The company aims to enhance its product quality, including upgrading quail eggs to "no antibiotic" versions, and is accelerating new product launches [7]. - The company is committed to a multi-channel development strategy and is deepening cooperation with snack retailers, indicating potential for sustainable growth [7][9]. - Revenue projections for 2025 to 2027 are estimated at 2.479 billion yuan, 2.743 billion yuan, and 3.019 billion yuan, respectively, with net profits of 248 million yuan, 301 million yuan, and 361 million yuan [9][10].
劲仔食品(003000):2025半年报点评:Q2经营承压,静待调整成效