泸州老窖（000568）：主动释放压力，放眼长期

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 20% relative to the benchmark index within the next six months [8][14]. Core Insights - The company reported a revenue of 164.54 billion yuan and a net profit attributable to shareholders of 76.63 billion yuan for the first half of 2025, reflecting a year-on-year decline of 2.67% and 4.54% respectively [3]. - The gross margin for the first half of 2025 was 87.09%, down by 1.48 percentage points year-on-year, while the net profit margin was 46.57%, a decrease of 0.91 percentage points [3]. - The company is focusing on long-term competitiveness and expects a recovery in sales driven by improved consumer demand in the second half of the year [6]. Financial Performance Summary - For Q2 2025, the company achieved a revenue of 71.02 billion yuan, with a net profit of 30.7 billion yuan, showing a year-on-year decline of 7.97% and 11.1% respectively [4]. - The sales collection for the first half of 2025 was 179.50 billion yuan, down 10.97% year-on-year, with a net cash flow of 60.64 billion yuan, a decrease of 26.27% [3]. - The company’s contract liabilities increased by 11.88 billion yuan year-on-year, indicating strong channel performance and proactive cash collection strategies [3]. Product and Market Strategy - The company plans to enhance its market penetration in lower-tier cities and strengthen its digital marketing efforts to improve cost-effectiveness [5]. - It aims to innovate and adapt to changing consumer preferences by developing new products, including a new low-alcohol beverage [5]. - The company is shifting resources towards mainstream mid-to-high-end products and plans to launch a new product line to solidify its market position [5]. Earnings Forecast - The company is projected to achieve revenues of 299.51 billion yuan, 312.54 billion yuan, and 338.63 billion yuan for the years 2025, 2026, and 2027 respectively, with expected growth rates of -3.99%, 4.35%, and 8.35% [6][10]. - The net profit attributable to shareholders is forecasted to be 124.05 billion yuan in 2025, with an EPS of 8.43 yuan, reflecting a PE ratio of 16 times [8][10].