劲仔食品（003000）：经营调整，期待成效

Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Views - The company reported a slight decrease in revenue for the first half of 2025, with total revenue of 1.12 billion yuan, a year-on-year decrease of 0.50%, and a net profit of 1.12 billion yuan, down 21.86% year-on-year [1]. - The online channel has been adjusted, while the fish products segment showed stable performance, with fish products revenue increasing by 7.61% year-on-year [2]. - The company's gross margin has been impacted by a reduction in scale and rising raw material costs, leading to a short-term decline in profitability [3]. Summary by Sections Financial Performance - In 25H1, the company achieved revenue of 1.12 billion yuan, with a net profit of 1.12 billion yuan, reflecting a decrease of 21.86% year-on-year. The second quarter saw revenue of 528 million yuan, down 10.37% year-on-year, and a net profit of 44 million yuan, down 36.27% year-on-year [1]. - Revenue from online and offline channels in 25H1 was 185 million yuan and 939 million yuan, respectively, with online sales decreasing by 6.82% and offline sales increasing by 0.85% [2]. Product Performance - Revenue from various product categories in 25H1 included fish products at 757 million yuan (up 7.61%), vegetable products at 225 million yuan (up 14.30%), while quail eggs saw a decline due to price competition [2]. Profitability and Costs - The gross margin for 25H1 was 29.45%, with a decrease in the second quarter to 28.93%, reflecting cost pressures and reduced scale effects [3]. - The selling expense ratio increased to 13.81% in 25H1, attributed to enhanced brand building and promotional expenses [3]. Earnings Forecast and Valuation - The net profit forecast for 2025-2027 has been revised down to 254 million yuan, 302 million yuan, and 359 million yuan, respectively, with corresponding EPS of 0.56, 0.67, and 0.80 yuan [4]. - The current stock price corresponds to a P/E ratio of 22 for 2025, 19 for 2026, and 16 for 2027 [4].