BEAR APPLIANCE(SZ:002959) Changjiang Securities·2025-09-02 09:46Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company reported a significant improvement in performance for Q2 2025, with a revenue of 1.215 billion yuan, representing a year-on-year growth of 29.58%. The net profit attributable to the parent company reached 75 million yuan, a remarkable increase of 641.50% [2][4]. - The company achieved a total revenue of 2.535 billion yuan in the first half of 2025, marking an 18.94% year-on-year increase, and a net profit of 205 million yuan, up 27.32% year-on-year [4][5]. - The growth in revenue was driven by strong performance in both domestic and international markets, with domestic sales increasing by 8.39% and international sales soaring by 138.84% [11]. Summary by Sections Financial Performance - In H1 2025, the company achieved a revenue of 2.535 billion yuan, with a net profit of 205 million yuan and a non-recurring net profit of 187 million yuan, reflecting growth rates of 18.94%, 27.32%, and 52.45% respectively [4][11]. - For Q2 2025, the company reported revenue of 1.215 billion yuan and a net profit of 75 million yuan, with the non-recurring net profit showing a significant decline of 657.00% [2][4]. Product Performance - The kitchen small appliances segment generated 1.673 billion yuan in revenue, a 5.02% increase, accounting for 66.02% of total revenue. This growth was supported by national subsidy policies and strategic adjustments in product offerings [11]. - The personal care small appliances segment saw a dramatic increase in revenue to 324 million yuan, up 415.99%, largely due to high-value orders from the Roman Smart brand [11]. - The mother and baby small appliances segment achieved 145 million yuan in revenue, a 40.54% increase, driven by enhanced R&D efforts and successful product launches [11]. Market Dynamics - The company has effectively expanded its overseas sales channels, contributing to a 138.84% increase in international sales [11]. - The overall gross margin for H1 2025 was 37.19%, with a slight increase of 0.49 percentage points year-on-year, indicating improved operational efficiency [11]. Future Outlook - The company is expected to continue leveraging its strong brand recognition and innovative product development to capture growth opportunities in the creative small appliances market. Projections for net profit from 2025 to 2027 are 397 million, 443 million, and 479 million yuan, respectively, with corresponding P/E ratios of 21.54, 19.29, and 17.84 [11].