TRANSSION(SH:688036) Tai Ping Yang Zheng Quan·2025-09-02 09:48Investment Rating - The report maintains a "Buy" rating for Transsion Holdings (688036) [1][8] Core Views - Despite facing pressure in H1 2025, Transsion Holdings retains its leading advantage in emerging markets [5][7] - The company reported a revenue of 29.077 billion yuan in H1 2025, a year-on-year decrease of 15.86%, and a net profit of 1.213 billion yuan, down 57.48% year-on-year [4][5] - The company is actively implementing a diversification strategy, expanding into digital accessories and home appliances, while also enhancing its mobile internet services [5][7] Summary by Sections Company Performance - In H1 2025, Transsion's smartphone revenue was 24.389 billion yuan, down approximately 17% year-on-year, with a gross margin of 19.19% [5] - Feature phone revenue was 1.704 billion yuan, down about 35% year-on-year, with a gross margin of 24.72% [5] - The company's global smartphone market share was 12.5%, ranking third among global smartphone brands, with a 7.9% share in the global smartphone market, ranking sixth [5] Market Position - Transsion holds the number one position in the African smartphone market and ranks first in Pakistan and Bangladesh, while ranking eighth in India [5] - The company benefits from the ongoing transition from feature phones to smartphones in emerging markets, establishing a solid foundation for growth [7] Research and Development - In H1 2025, the company invested 1.362 billion yuan in R&D, representing a 4.68% R&D expense ratio, an increase of 1.26 percentage points year-on-year [6] - The company emphasizes continuous technological innovation to enhance user experience and product competitiveness [6] Financial Forecast - Revenue projections for 2025-2027 are 72.399 billion yuan, 81.063 billion yuan, and 93.264 billion yuan, respectively [8] - Expected net profits for the same period are 3.921 billion yuan, 5.082 billion yuan, and 6.932 billion yuan, with corresponding PE ratios of 26.18, 20.20, and 14.80 [8]