GREE(SZ:000651) Guoxin Securities·2025-09-02 14:29Investment Rating - The investment rating for the company is "Outperform the Market" [5][19]. Core Views - The company experienced a slight decline in revenue but maintained stable profitability, with H1 2025 revenue at 97.62 billion, down 2.7%, and net profit at 14.41 billion, up 2.0% [1][3]. - The air conditioning industry saw over 10% growth driven by national subsidies, but the company's domestic sales lagged behind the market, while exports performed well [2][3]. - The company's gross margin slightly decreased, but profitability remained robust, with a net profit margin increase in Q2 [3][4]. Summary by Sections Revenue and Profitability - In H1 2025, the company achieved revenue of 97.62 billion, a decrease of 2.7%, and a net profit of 14.41 billion, an increase of 2.0%. Q2 figures showed revenue of 55.98 billion, down 12.1%, and net profit of 8.51 billion, down 10.1% [1][3]. - The company maintained its pricing strategy amidst competitive pressures, resulting in a stable net profit margin [1][3]. Industry Performance - The air conditioning market in China grew by 12.4% in retail sales and 15.6% in volume in H1 2025, with Q2 showing accelerated growth [2]. - The company's domestic sales decreased by 5.3% to 71.16 billion, while exports increased by 10.2% to 16.34 billion [2]. Gross Margin and Costs - The company's gross margin for H1 was 28.5%, a decrease of 0.9 percentage points year-on-year, with Q2 gross margin at 29.3% [3][4]. - The company maintained stable expense ratios, with a slight decrease in sales and financial expenses in Q2 [3]. Future Outlook - The profit forecast for 2025-2027 has been adjusted downwards, with expected net profits of 33.5 billion, 35.2 billion, and 36.8 billion respectively, reflecting a growth rate of 4% to 5% [3][4].