supor(SZ:002032) Changjiang Securities·2025-09-03 14:42Investment Rating - The report maintains a "Buy" rating for the company [9]. Core Views - The company reported a revenue of 11.478 billion yuan for the first half of 2025, representing a year-on-year growth of 4.68%. However, the net profit attributable to shareholders was 940 million yuan, a slight decline of 0.07% year-on-year [2][5]. - The company is actively promoting product innovation and optimizing channel layouts, maintaining a leading market share in domestic sales. It is expected to benefit from national subsidies for high-priced products, with strong growth in external orders [7]. - The company has maintained a considerable dividend rate in recent years, with projected net profits attributable to shareholders of 2.258 billion, 2.523 billion, and 2.758 billion yuan for 2025, 2026, and 2027, respectively, corresponding to PE valuations of 18.32, 16.39, and 15.00 times [7]. Summary by Sections Financial Performance - In the second quarter of 2025, the company achieved a revenue of 5.691 billion yuan, a year-on-year increase of 1.87%, while the net profit attributable to shareholders was 443 million yuan, down 5.94% year-on-year [2][5]. - The gross profit margin for the first half of 2025 was 23.61%, with a slight decline compared to the previous year. The company’s net profit margin for the first half was 8.19%, down 0.39 percentage points year-on-year [12]. Sales Breakdown - For the first half of 2025, the company's revenue from domestic sales grew by 3.36%, while external sales increased by 7.55%. The domestic market accounted for 67.62% of total revenue [12]. - The company launched innovative products, such as a handheld garment steamer, which achieved the highest online market share in the first half of 2025 [12]. Future Projections - The company is expected to maintain steady growth in scale while optimizing profitability efficiency. The projected net profits for 2025-2027 indicate a positive outlook for the company's financial performance [7].