Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [2][10]. Core Views - The company has experienced a decline in performance due to intensified market competition, but the newly launched AI question-answering system class is expected to become a new growth engine [6][7]. - The company reported a revenue of 1.492 billion RMB for H1 2025, a year-over-year decrease of 8.5%, and a net profit of 227 million RMB, down 18.39% year-over-year [5][6]. - The adjusted net profit for H1 2025 was 271 million RMB, reflecting a year-over-year decline of 22.24% [5][6]. - The report highlights that the adjusted net profit margin decreased by 3.22 percentage points to 18.19% due to rising sales and management expense ratios [6]. Financial Performance - The company’s revenue breakdown for H1 2025 includes training services and book sales generating 1.295 billion RMB and 260 million RMB, respectively, with year-over-year changes of -6.08% and -22.35% [6]. - The sales from small classes, large classes, and online learning products were 1.033 billion RMB, 193 million RMB, and 47 million RMB, showing year-over-year changes of +0.64%, -27.44%, and -27.29% respectively [6]. - The AI question-answering system class, launched in April 2025, has sold 50,000 units by June 30, 2025, generating approximately 20 million RMB in sales [7]. Profit Forecast and Valuation - The report forecasts the company to achieve revenues of 2.525 billion RMB, 2.618 billion RMB, and 2.793 billion RMB for 2025, 2026, and 2027, respectively, with corresponding net profits of 217 million RMB, 286 million RMB, and 331 million RMB [9][10]. - The projected price-to-earnings (P/E) ratios for 2025, 2026, and 2027 are 29, 22, and 19 times, respectively [7][10].
粉笔（02469）：2025半年报点评：AI产品或成新一代增长引擎