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神州泰岳(300002):核心游戏有望趋稳,SLG新品储备丰富

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company's performance has shown a quarter-on-quarter improvement, with core games "Age of Origins" and "War and Order" expected to stabilize in revenue trends. The company has a rich pipeline of new SLG products, including "Stellar Sanctuary" and "Next Agers," and continues to implement AI applications. The company is likely to maintain its advantage in the SLG category while also focusing on the progress of its cloud and AI businesses [5][14][15]. Summary by Sections Financial Performance - In H1 2025, the company achieved revenue of 2.685 billion yuan, a year-on-year decrease of 12%. The net profit attributable to the parent company was 510 million yuan, down 19% year-on-year. In Q2 2025, revenue was 1.36 billion yuan, a 13% year-on-year decline but a 3% quarter-on-quarter increase. The net profit for Q2 was 270 million yuan, also down 19% year-on-year but up 13% quarter-on-quarter [13][14]. Game Business - The gaming segment generated revenue of 2.03 billion yuan in H1 2025, a 16% year-on-year decline, primarily due to reduced promotional efforts for long-term games. The marketing expenses for the core products "Age of Origins" and "War and Order" decreased by 40% and 19% respectively. The revenue for "Age of Origins" in Q1 and Q2 was 785 million and 737 million yuan, down 15% and 19% year-on-year, while "War and Order" generated 235 million and 231 million yuan, down 20% and 13% year-on-year. Future revenue is expected to stabilize [14]. New Product Pipeline and AI Applications - The company has a robust reserve of new SLG products, with two new games undergoing commercialization testing and adjustments in H1 2025. These games have received domestic game licenses. Additionally, the company has launched an AI application for enterprises, which includes over 200 industry templates, aiming to meet the high-frequency needs of small and medium-sized B-end clients [15]. Financial Projections - The company is projected to achieve net profits of 1.19 billion, 1.37 billion, and 1.55 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of -16.5%, 15.2%, and 12.8%. The price-to-earnings ratios are expected to be 23, 20, and 17 times for the respective years [15][16].