GREE(SZ:000651) Huachuang Securities·2025-09-04 11:31Investment Rating - The report maintains a "Strong Buy" rating for Gree Electric Appliances, with a target price of 52 CNY [2][8]. Core Views - The revenue performance of Gree Electric Appliances is weak, with a 2.7% year-on-year decline in H1 2025, totaling 97.62 billion CNY. However, the net profit attributable to shareholders increased by 2.0% year-on-year to 14.41 billion CNY [2][8]. - The air conditioning main business is under pressure, with a significant revenue drop of 12.1% year-on-year in Q2 2025. The company did not adjust its pricing strategy, leading to a decline in market share [2][8]. - Non-air conditioning business segments, including industrial products and green energy, showed strong growth, contributing positively to overall revenue [2][8]. - Despite the revenue decline, the company's profitability remains stable, with a net profit margin increase of 0.3 percentage points to 15.2% in Q2 2025 [2][8]. - The ongoing channel reform is expected to enhance operational efficiency in the long term, despite short-term challenges [2][8]. - The company maintains a high dividend payout ratio of 52% for 2024, indicating strong dividend attributes [2][8]. Financial Summary - For 2025, the total revenue is projected to be 200.87 billion CNY, with a year-on-year growth of 5.7%. The net profit is expected to reach 33.54 billion CNY, reflecting a growth of 4.2% [4][9]. - The earnings per share (EPS) for 2025 is estimated at 5.99 CNY, with a price-to-earnings (P/E) ratio of 7 [4][9]. - The company’s total market capitalization is approximately 232.68 billion CNY, with a circulating market value of 229.10 billion CNY [5][9].