SANQI HUYU(SZ:002555) Orient Securities·2025-09-05 05:06Investment Rating - The report maintains a "Buy" rating for the company with a target price of 27.50 CNY [5][3]. Core Views - The company is expected to optimize its self-developed project diversification in 2026, leading to an increase in the proportion of self-developed games and an improvement in gross margin. The forecasted net profit for the company from 2025 to 2027 is 2.763 billion, 3.226 billion, and 3.656 billion CNY respectively, with adjustments made based on game launch progress and marketing data [3][9]. Financial Performance Summary - The company's revenue for H1 2025 was 8.49 billion CNY, a year-on-year decrease of 8%, primarily due to the decline of older games like "Seeking the Great Thousand." The gross margin for H1 2025 was 76.7%, down 2.9 percentage points, mainly due to an increase in the proportion of agency games. The net profit attributable to the parent company was 1.4 billion CNY, an increase of 11% year-on-year, mainly due to reduced sales expenses [9]. - Domestic revenue for H1 2025 was 5.76 billion CNY, a year-on-year decrease of 9%, while overseas revenue was 2.72 billion CNY, a year-on-year decrease of 6%. The company has several global products awaiting launch, with a diverse portfolio across various genres [9]. - The company has significantly integrated AI technology into its operations, with over 80% of 2D art assets and over 30% of 3D assets generated using AI. AI has also been involved in generating over 70% of game advertising materials and has achieved a 95% accuracy rate in localizing translations for 85% of its overseas games [9]. Financial Forecasts - The projected revenue for the company from 2023 to 2027 is as follows: 16.547 billion, 17.441 billion, 17.087 billion, 18.097 billion, and 18.646 billion CNY, with corresponding growth rates of 0.9%, 5.4%, -2.0%, 5.9%, and 3.0% [4][11]. - The forecasted net profit for the same period is expected to grow from 2.659 billion CNY in 2023 to 3.656 billion CNY in 2027, with growth rates of -10.0%, 0.5%, 3.4%, 16.8%, and 13.3% respectively [4][11].