森麒麟（002984）：业绩短期承压，期待摩洛哥工厂放量

Investment Rating - The report maintains a "Buy-A" rating for the company [1][6]. Core Views - The company is experiencing short-term pressure on performance, with expectations for increased production from the Morocco factory [1][6]. - The company reported a slight increase in total revenue for the first half of 2025, but a significant decline in net profit [1][4]. - A decrease in raw material costs is anticipated to positively impact the company's performance in the third quarter of 2025 [4][6]. Financial Performance Summary - For the first half of 2025, the company achieved total revenue of 4.12 billion yuan, a year-on-year increase of 0.2%, while net profit attributable to shareholders was 0.67 billion yuan, down 37.6% year-on-year [1][4]. - The company's tire production decreased by 3.21% year-on-year to 15.57 million units, with a slight increase in full steel tire production [3][4]. - The overall gross margin and net margin for the first half of 2025 were 24.60% and 16.31%, respectively, both showing significant declines compared to the previous year [3][4]. Future Projections - The company expects net profits for 2025, 2026, and 2027 to be 1.59 billion, 2.11 billion, and 2.46 billion yuan, respectively, with corresponding P/E ratios of 13, 10, and 8 times [6][9]. - The Morocco factory is projected to contribute positively to the company's performance as it ramps up production [5][6].