CHJ(SZ:002345) Great Wall Securities·2025-09-05 05:40Investment Rating - The investment rating for the company is "Buy" with an expectation of a stock price increase of over 15% relative to the industry index in the next six months [5][17]. Core Insights - The company has shown impressive performance in H1 2025, with a revenue growth of nearly 20% and a significant net profit increase of 44% [1]. - The jewelry segment accounted for 96.87% of total revenue, achieving a 21.22% year-on-year growth, while the leather goods segment saw a decline of 17.77% [1]. - The company is focusing on enhancing its brand management and product design in the mid-to-high-end fashion consumer goods sector, particularly in jewelry and fashion handbags [4][9]. Financial Performance Summary - Revenue: Projected revenues are expected to grow from 5,900 million CNY in 2023 to 10,493 million CNY by 2027, with a compound annual growth rate (CAGR) of approximately 14.8% [1]. - Net Profit: The net profit is forecasted to increase from 333 million CNY in 2023 to 784 million CNY in 2027, with a notable growth rate of 67.4% in 2023 [1]. - Earnings Per Share (EPS): EPS is expected to rise from 0.38 CNY in 2023 to 0.88 CNY in 2027, reflecting a strong growth trajectory [1][9]. Cost and Margin Analysis - The gross margin for H1 2025 was reported at 23.81%, a slight decrease of 0.34 percentage points year-on-year, while the net profit margin improved to 8.11%, an increase of 1.38 percentage points [2]. - The company successfully reduced its expense ratio, with a significant drop in the period expense ratio to 12.32%, down by 2.32 percentage points [2]. Strategic Initiatives - The company is actively expanding its franchise channel and enhancing its omnichannel marketing strategy, with a total of 1,540 stores by mid-2025, including 1,340 franchise stores [3]. - The online sales subsidiary reported a net profit increase of 70.64% during the reporting period, showcasing the effectiveness of its digital marketing strategies [3]. - The company is leveraging innovative e-commerce models, including live streaming and KOL marketing, to enhance brand visibility and sales conversion [3].