宝立食品（603170）：2025年半年报点评：渠道拓展多管齐下，利润率改善表现亮眼

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - The company reported a total revenue of 1.38 billion yuan for the first half of 2025, representing a year-on-year increase of 8.39%. The net profit attributable to the parent company was 117 million yuan, up 7.53%, while the net profit excluding non-recurring items was 111 million yuan, an increase of 12.14% [2][4]. - In Q2 2025, the company achieved a revenue of 711 million yuan, reflecting a growth of 9.54%. The net profit attributable to the parent company reached 58.41 million yuan, marking a significant increase of 22.45% [2][4]. - The company has successfully expanded its B-end sales while achieving double-digit growth in the C-end market. The brand "Kongke" has undergone product innovation, contributing to revenue growth [10]. Summary by Sections Financial Performance - For H1 2025, the company's gross profit margin improved by 1.61 percentage points to 33.68%, while the net profit margin slightly decreased by 0.07 percentage points to 8.45%. The total expenses ratio increased by 0.76 percentage points to 19.9% [10]. - In Q2 2025, the gross profit margin increased by 2.58 percentage points to 34.68%, and the net profit margin improved by 0.87 percentage points to 8.21% [10]. Market Strategy - The company is actively exploring new sales channels, including membership-based stores, large chain supermarkets, discount stores, and O2O instant retail. This diversification aims to adapt to changing consumer demographics and preferences [10]. - The company has increased its direct sales by 11.89% and non-direct sales by 2.29%, with a notable increase in the number of distribution clients [10]. Profit Forecast - The company is projected to achieve net profits of 259 million yuan, 301 million yuan, and 336 million yuan for the years 2025, 2026, and 2027, respectively. The corresponding earnings per share (EPS) are expected to be 0.65 yuan, 0.75 yuan, and 0.84 yuan, with price-to-earnings (PE) ratios of 23, 19, and 17 times [10].