CHJ(SZ:002345) Western Securities·2025-09-08 08:28Investment Rating - The report maintains a "Buy" rating for the company [5][10]. Core Insights - The company achieved a revenue of 4.102 billion yuan in the first half of 2025, representing a year-on-year increase of 19.54%, and a net profit of 331 million yuan, up 44.34% year-on-year [1][5]. - The company is focusing on product innovation and channel optimization, with significant momentum in franchise channel expansion [1][3]. - The product mix has been optimized, with revenues from fashion jewelry and traditional gold products reaching 1.990 billion yuan and 1.831 billion yuan, respectively, reflecting year-on-year growth of 20.33% and 23.95% [1][2]. Financial Performance - The gross margin for the first half of 2025 was 23.81%, a slight decrease of 0.34 percentage points year-on-year, but improved to 24.88% in Q2 2025, an increase of 1.57 percentage points year-on-year [2]. - The net profit margin for the first half of 2025 was 8.11%, an increase of 1.38 percentage points year-on-year, indicating a steady enhancement in profitability [2]. Strategic Focus - The company is advancing its strategy of focusing on the main brand, extending its product lines, enhancing multi-channel marketing, and pursuing internationalization [3]. - The introduction of IP series and national trend designs is expected to continue attracting younger consumers, thereby increasing average transaction value and repurchase rates [3]. - The company has made progress in overseas markets, with sales in Cambodia and Thailand exceeding expectations, and plans to further localize products to tap into market potential [3]. Future Projections - The company forecasts earnings per share (EPS) of 0.57 yuan, 0.70 yuan, and 0.83 yuan for 2025, 2026, and 2027, respectively [3].