Workflow
金山办公(688111):WPSAI步入3.0阶段,AI月活快速增长

Investment Rating - The report maintains an "Outperform" rating for the company with a target price of 402.92 RMB, representing a potential upside of 24% from the current price of 329.36 RMB [1][12][5] Core Insights - The company is expected to achieve revenues of 5.91 billion RMB, 6.98 billion RMB, and 8.32 billion RMB for the years 2025, 2026, and 2027, respectively, reflecting year-on-year growth rates of 15.5%, 18.0%, and 19.2% [1][12] - Earnings per share (EPS) are projected to be 4.03 RMB, 4.77 RMB, and 5.90 RMB for the same years, with increased R&D investment factored into the estimates [1][12] - The company reported stable performance in H1 2025, with revenue of 2.66 billion RMB, a 10.12% increase year-on-year, and a net profit attributable to shareholders of 747 million RMB, up 3.57% year-on-year [13][5] - The launch of WPS AI 3.0 has significantly enhanced the company's competitive edge in the AI office software market, with AI monthly active users reaching 29.51 million [15][5] Financial Summary - The company's total revenue for 2023 is reported at 4,556 million RMB, with projections of 5,121 million RMB for 2024, 5,913 million RMB for 2025, 6,978 million RMB for 2026, and 8,320 million RMB for 2027, indicating a consistent growth trajectory [2][6] - Net profit attributable to shareholders is expected to grow from 1,318 million RMB in 2023 to 2,734 million RMB by 2027, with a year-on-year growth rate of 23.8% in 2027 [2][6] - The company has maintained a robust R&D investment, with expenses reaching 959 million RMB in H1 2025, representing an 18.7% increase year-on-year [13][5] Business Segments - The C-end business has shown steady growth, with personal business revenue of 1.75 billion RMB in H1 2025, an increase of 8.38% year-on-year, and a total of 41.79 million domestic paying users [14][5] - The B-end WPS 365 revenue surged by 62.27% year-on-year to 309 million RMB, indicating strong demand and product strength in the enterprise sector [14][5] - The total monthly active users (MAU) for WPS reached 651 million, with 305 million on PC and 346 million on mobile, showcasing the platform's extensive reach [14][5]