BAIRUN CORPORATION(SZ:002568) Guotou Securities·2025-09-10 07:08Investment Rating - The report assigns a "Buy-A" investment rating to the company, with a target price of 30.08 CNY over the next six months, compared to the current price of 25.31 CNY [5][6]. Core Views - The company has shown stable operations with expectations for improvement in the second half of the year. The first half of 2025 saw a revenue decline of 8.56% year-on-year, with a net profit decrease of 3.32% [1]. - The alcoholic beverage segment experienced a slight decline, with revenues of 12.97 million CNY, down 9.35% year-on-year, while the edible flavor segment saw a smaller decline of 3.91% [2]. - The company is focusing on high-quality development in its pre-mixed cocktail business, optimizing marketing expenses, and managing accounts receivable effectively, which has led to improved cash flow [3]. - New product iterations are accelerating, with the introduction of single malt and blended whiskies, contributing to a growing product matrix [4]. Financial Performance - In the first half of 2025, the company reported revenues of 1.489 billion CNY, with a net profit of 389 million CNY. The second quarter alone saw revenues of 752 million CNY and a net profit of 207 million CNY [1]. - The gross margin for Q2 was 71.00%, with a net margin of 27.62%, reflecting slight declines compared to the previous year [3]. - The company expects revenue growth rates of -0.5%, 19.3%, and 14.9% for 2025 to 2027, with net profit growth rates of -0.2%, 25.5%, and 17.3% respectively [5][11]. Market Position and Strategy - The company has increased its distributor count by 200, reaching a total of 2,268 by the end of the first half of 2025, indicating a strategic focus on expanding its market presence [2]. - The company is enhancing its product innovation and channel management, which is expected to support sustainable growth through economic cycles [4]. Valuation Metrics - The report references an average valuation of 43.96x for comparable companies, suggesting a favorable position for the company within its industry [5][10]. - The company's market capitalization is approximately 26.56 billion CNY, with a circulating market value of about 18.29 billion CNY [6].