Investment Rating - The report maintains an "Accumulate" rating for the company [1][3]. Core Views - The company is a leading manufacturer of wet wipes in China, with over 20 years of experience, focusing on research, production, and sales of various wet wipe products [2][11]. - The company is expected to reach an inflection point in performance, driven by international market expansion and a recent stock incentive plan that reflects growth confidence [2][3]. - The company has a strong international customer base, including well-known brands such as Woolworths, Kimberly-Clark, Johnson & Johnson, and L'Oréal, which provides a stable order flow and high-margin opportunities [2][3][49]. Summary by Sections Company Overview - The company specializes in wet wipes, offering over 60 products across six major categories, including baby wipes, adult functional wipes, antibacterial wipes, household cleaning wipes, medical care wipes, and pet cleaning wipes [2][11]. - The company has adopted an ODM/OEM model to produce wet wipes for global brands, enhancing its market presence [2][11]. Industry Analysis - The global wet wipes market is projected to grow steadily, with a market size of approximately $18.4 billion (about 132.1 billion RMB) in 2024, and a compound annual growth rate (CAGR) of 4.6% from 2024 to 2029 [41]. - The North American and European markets dominate the global wet wipes consumption, accounting for 64.5% of the total market [41]. Company Analysis - The company has a high customer concentration, primarily serving international clients, which contributes to stable cash flow and reduces risks [49][57]. - The company has a competitive edge in securing orders due to long-term relationships with international clients and advanced production technology [58][64]. - The company is expanding its production capacity, with a new facility in the United States expected to be operational by 2026, which will significantly enhance its market share in North America [72]. Financial Forecast - The company anticipates a recovery in revenue, projecting a net profit of 0.8 billion RMB in 2025, increasing to 1.4 billion RMB by 2027, with corresponding price-to-earnings (P/E) ratios of 50, 38, and 29 [3][76]. - The revenue for 2025 is estimated at 727.5 million RMB, reflecting a growth rate of 32.89% compared to 2024 [4][75].
洁雅股份（301108）：深度研究：拐点将至，海外成长路径清晰