苹果新品发布，硬件升级与生态整合并进

Investment Rating - The report maintains a "Recommended" investment rating for the consumer electronics industry [1]. Core Viewpoints - Apple launched multiple new products during its fall event on September 10, 2025, including the iPhone 17 series, new Apple Watch models, and AirPods Pro 3, focusing on hardware upgrades and ecosystem integration [3]. - The iPhone 17 series features significant changes, such as the introduction of the ultra-thin iPhone 17 Air, which is the thinnest iPhone ever at 5.5mm, and the standard iPhone 17 now supports ProMotion technology with a refresh rate of up to 120Hz, while maintaining the same starting price as its predecessor [3]. - The iPhone 17 Pro and Pro Max models have enhanced imaging systems, with the Pro model's telephoto sensor increased by 56% and optical zoom capabilities reaching 16x, alongside a new 2TB storage option for the Pro Max version priced at 17,999 yuan [3]. - The introduction of the iPhone Air aims to meet market demand for lightweight devices and may serve as a precursor for future foldable iPhones, while Apple is also enhancing health features across its devices, positioning health management as a core differentiator in its hardware ecosystem [3]. - The report suggests monitoring companies such as GoerTek, Luxshare Precision, Lens Technology, Linyang Technology, Crystal Optoelectronics, and Yian Technology for potential investment opportunities [3]. Summary by Sections Product Launches - Apple introduced the iPhone 17 series, which includes the iPhone 17 Air, standard iPhone 17, and iPhone 17 Pro/Max, along with new Apple Watch models and AirPods Pro 3 [3]. Product Features - The iPhone 17 Air is notable for its ultra-thin design and single-lens camera, while the standard iPhone 17 features a significant upgrade in storage and display technology [3]. - The Pro models offer advanced imaging capabilities and new storage options, enhancing their appeal in the premium market segment [3]. Market Strategy - Apple's strategy includes expanding its market base by offering high-end features in more affordable models and focusing on health functionalities to differentiate its products [3].