Apple(US:AAPL) Ping An Securities·2025-09-11 04:48Investment Rating - The industry investment rating is "Outperform the Market" which indicates that the industry index is expected to perform better than the market by more than 5% over the next six months [8]. Core Insights - The report highlights the opportunities in consumer electronics against the backdrop of AI intelligence, particularly following Apple's recent product launch event where new devices such as the iPhone 17 series and AirPods Pro 3 were introduced [4][7]. - The report suggests a focus on companies like Luxshare Precision, Pengding Holdings, Lens Technology, Linyang Technology, GoerTek, Lite-On Technology, and Zhuhai CosMX Battery as potential investment opportunities in the consumer electronics sector [7]. Summary by Sections Apple Product Launch - Apple held its fall product launch event on September 10, unveiling the iPhone 17 series, three models of Apple Watch, and AirPods Pro 3 [4]. - The iPhone 17 series features a design with an aluminum frame and glass back, weighing approximately 177 grams and measuring 7.95 mm thick. The starting price for the 256GB version is 5999 yuan, while the 512GB version starts at 7999 yuan [6]. - The iPhone 17 Pro and Pro Max have screen sizes of 6.3 inches and 6.9 inches, respectively, with a peak brightness of 3000 nits and support for a 120Hz adaptive refresh rate. The camera system includes a 48MP wide-angle main camera and a second-generation telephoto lens with up to 8x optical zoom [6]. - AirPods Pro 3 features real-time voice translation powered by Apple Intelligence, heart rate monitoring, and improved active noise cancellation capabilities, with a starting price of 1899 yuan [6]. Investment Recommendations - The report expresses optimism for the consumer electronics sector as the traditional peak season for smartphones approaches, driven by AI advancements. It recommends monitoring specific companies for potential investment [7].