Wangfujing(SH:600859) Shenwan Hongyuan Securities·2025-09-11 12:50Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company is benefiting from favorable policies in the duty-free sector and is accelerating its offline retail transformation [1] - The retail market is undergoing structural adjustments, with new lifestyle categories emerging, while the outlet business shows resilience [7] - The company has optimized its store structure and operations, with a focus on multi-channel integration and supply chain reconstruction [7] Financial Data and Profit Forecast - Total revenue for 2025 is estimated at 10,165 million yuan, with a year-on-year decline of 10.6% [6] - The net profit attributable to the parent company for 2025 is projected to be 231 million yuan, down 13.8% year-on-year [6] - The company’s gross margin for the first half of 2025 is reported at 38.76%, a decrease of 2.19 percentage points compared to the previous year [7] - The company operates 79 large-scale retail stores as of the end of the first half of 2025, a decrease of one store from the end of 2024 [7] Business Segment Performance - Revenue from the company's various business segments in the first half of 2025 includes: department stores (2,008 million yuan), shopping centers (1,287 million yuan), outlets (1,188 million yuan), specialty stores (731 million yuan), and duty-free (144 million yuan) [7] - The duty-free business is expected to benefit from ongoing policy optimizations, with the company opening its first duty-free store [7] Investment Analysis - The company has established an efficient all-lifestyle retail system, with ongoing upgrades in department stores and shopping centers, and a strong performance in the outlet sector [7] - The current stock price corresponds to a price-to-earnings ratio (PE) of 73 for 2025, 44 for 2026, and 33 for 2027, indicating potential upside of 32% based on a PEG valuation of 2.0 [7]