Zhejiang Meida(SZ:002677) Huachuang Securities·2025-09-12 05:13Investment Rating - The report maintains a "Recommendation" rating for the company with a target price of 7.7 yuan [2][8]. Core Insights - The company reported a significant decline in revenue and net profit for the first half of 2025, with total revenue of 210 million yuan, down 53.8% year-on-year, and a net profit of 10 million yuan, down 87.4% year-on-year [2][8]. - The decline in performance is attributed to weak market demand, particularly influenced by the downturn in the real estate sector, which has adversely affected the company's core business of integrated stoves [2][8]. - The competitive landscape is intensifying, leading to a decrease in gross margins, which fell to 38.1% in the first half of 2025, down 6.2 percentage points year-on-year [2][8]. - Management expenses remain rigid, contributing to a significant drop in profitability, with a net profit margin of 5.8% in the first half of 2025, down 15.5 percentage points year-on-year [2][8]. - The report forecasts earnings per share (EPS) of 0.07, 0.12, and 0.17 yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (PE) ratios of 93, 58, and 40 [2][8]. Financial Summary - For 2025, the company is expected to generate total revenue of 575 million yuan, a decrease of 34.5% compared to 2024, with a projected net profit of 48 million yuan, down 56.9% [4][9]. - The gross margin for the core integrated stove product is projected to decline to 39.8% in the first half of 2025, reflecting a 5.9 percentage point decrease year-on-year [2][8]. - The company's total assets are estimated to be 1.462 billion yuan in 2025, with a debt-to-equity ratio of 1.6% [9].