QCMC(SH:600229) ZHONGTAI SECURITIES·2025-09-14 12:43Investment Rating - The report maintains an "Accumulate" rating for the company [2][5] Core Views - The company's performance has been under pressure, primarily due to changes in the subscription model for educational materials, leading to a significant decline in revenue [4] - The company is actively transforming its main business and promoting its educational segment, with a focus on innovative sales models and deepening IP resource utilization [4] - The company has launched various initiatives in the education sector, including VR projects and AI-integrated reading platforms, which have shown promising user engagement [4] Summary by Relevant Sections Financial Performance - In H1 2025, the company reported revenue of 1.106 billion yuan, a decrease of 21.4% year-on-year, with a net profit of 40 million yuan [4] - The forecast for 2025-2027 indicates revenues of 1.786 billion yuan, 1.662 billion yuan, and 1.687 billion yuan, reflecting a year-on-year growth rate of -26.59%, -6.93%, and +1.52% respectively [4][7] - The projected net profit for the same period is 87 million yuan, 98 million yuan, and 115 million yuan, with growth rates of +3.00%, +12.01%, and +17.15% respectively [4][7] Business Segments - The publishing segment generated 420 million yuan in revenue in H1 2025, focusing on popular IP products and collaborations with notable brands [4] - The educational segment is advancing with innovative sales strategies, including online live broadcasts and community marketing, to enhance customer engagement [4] Cost and Expenses - The company's expense ratios for sales, management, and R&D have slightly increased due to the significant drop in revenue, with sales expenses at 10.8% and management expenses at 7.7% in H1 2025 [4]