ELLASSAY(SH:603808) Tianfeng Securities·2025-09-15 07:15Investment Rating - The investment rating for the company is "Accumulate" with a target price not specified [5] Core Views - The company has established a differentiated high-end multi-brand matrix, including brands that cater to various styles such as commuting, socializing, leisure, business, and street fashion [2] - The company reported a revenue of 700 million yuan in Q2 2025, a decrease of 3% year-on-year, while the net profit attributable to the parent company increased by 50% to 40 million yuan [1] - The company is actively promoting cost reduction and efficiency improvement, leading to a steady recovery in profitability [4] Financial Performance - For the first half of 2025, the company's revenue was 1.4 billion yuan, down 5% year-on-year, while the net profit attributable to the parent company increased by 45% to 90 million yuan [1] - The revenue forecast for 2025-2027 is adjusted to 3.1 billion, 3.3 billion, and 3.5 billion yuan respectively, with net profits expected to be 170 million, 230 million, and 280 million yuan [4] - The company has a total market capitalization of approximately 3.02 billion yuan [6] Brand Matrix and Market Strategy - The company owns global rights to brands ELLASSAY, Laurel, and IRO, and has rights for self-portrait and nobis in specific regions [2] - The brand styles are distinctly differentiated, targeting consumers aged 20 to 50, which enhances market reach [2] - The company leverages a mature sales network and an efficient digital system to replicate its successful high-end brand operation experience across its multi-brand matrix [2][3] Operational Efficiency - The company focuses on enhancing terminal store growth through improved management systems and effective customer management strategies [3] - ELLASSAY brand has achieved leading single-store efficiency in the industry, and best practices are being shared across other brands to improve their operational effectiveness [3]