Anjoy food(SH:603345) Tianfeng Securities·2025-09-15 12:12Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6]. Core Views - The company reported a revenue of 76.04 billion yuan for H1 2025, a year-on-year increase of 0.8%, while the net profit attributable to the parent company was 6.76 billion yuan, down 15.79% year-on-year [1]. - The second quarter of 2025 saw a revenue of 40.05 billion yuan, reflecting a year-on-year increase of 5.69%, but the net profit attributable to the parent company decreased by 22.74% to 2.81 billion yuan [1]. Product Analysis - In H1 2025, revenue from various product segments was as follows: frozen prepared foods (37.59 billion yuan, -1.9% YoY), frozen dishes (24.16 billion yuan, +9.4% YoY), frozen rice and noodle products (12.41 billion yuan, -3.9% YoY), and agricultural products and others (1.81 billion yuan, -4.6% YoY) [2]. - The company is focusing on product line expansion, including high-end development of fresh-keeping packaging and new product series such as tender fish balls and shrimp slides [2]. Channel Analysis - Revenue from different sales channels in H1 2025 was as follows: distributors (60.43 billion yuan, -1.2% YoY), direct sales (5.55 billion yuan, +7.2% YoY), supermarkets (4.23 billion yuan, -1.8% YoY), and new retail and e-commerce (5.83 billion yuan, +20.9% YoY) [3]. - The company is actively promoting channel penetration into lower-tier markets and has established deep cooperation with major traditional supermarkets and new retail channels for customized product development [3]. Profitability Analysis - In H1 2025, the gross margin was 20.5%, and the net margin was 8.9%, reflecting a decrease of 3.4 percentage points and 1.9 percentage points year-on-year, respectively [4]. - The decline in gross margin is attributed to rising procurement prices for raw materials such as shrimp and fish paste [4]. Investment Recommendations - The report suggests that the upcoming consumption peak in H2 2025, combined with the launch of new products and breakthroughs in channel customization, may lead to a recovery in revenue growth [5]. - Long-term growth is expected to be driven by innovation and efficiency, particularly through the transformation of the C-end market and deep cooperation in customized product development across various channels [5]. - Revenue projections for 2025-2027 are estimated at 159 billion yuan, 168 billion yuan, and 180 billion yuan, with corresponding net profits of 14.7 billion yuan, 16.0 billion yuan, and 17.2 billion yuan [5].