山西汾酒（600809）：收入增长放缓，成本和费用升高

Investment Rating - The investment rating for the company is adjusted to "Cautious Accumulate" [8][13]. Core Views - The company reported a revenue of 23.964 billion yuan for the first half of 2025, representing a year-on-year increase of 5.35%, but the growth rate has slowed down by 14.3 percentage points compared to the same period last year [8]. - The company's gross profit margin decreased by 0.04 percentage points to 76.65% due to a 5.53% increase in operating costs, which outpaced revenue growth [8]. - The net profit margin fell by 1.47 percentage points to 35.57% as the expense ratio increased by 1.03 percentage points, with significant rises in sales expenses [8]. Summary by Sections Financial Performance - In the first half of 2025, the company achieved a revenue of 239.64 billion yuan, with a net profit of 85.16 billion yuan, reflecting a year-on-year increase of 1.27% [8]. - Revenue growth was driven by 165.23 billion yuan in Q1 and 74.41 billion yuan in Q2, with respective growth rates of 7.72% and 0.45% [8]. - The operating costs increased by 5.53%, leading to a decline in gross profit margin [8]. Cost and Expenses - The increase in sales expenses was 19.1%, which exceeded revenue growth by 13.75 percentage points, indicating weakened marginal effectiveness of sales investments [8]. - The rise in personnel costs and advertising expenses contributed significantly to the increase in sales expenses [8]. Earnings Forecast - The projected earnings per share for 2025, 2026, and 2027 are 10.34 yuan, 10.71 yuan, and 11.61 yuan, respectively, with corresponding price-to-earnings ratios of 20.15, 19.46, and 17.95 based on the closing price of 208.39 yuan on September 16 [8][9].