Investment Rating - The report assigns a "Buy" rating for the company, marking it as a first-time recommendation [12]. Core Insights - The company emphasizes growth with a steady approach, expanding its capabilities and planning strategically. It started as an OEM for foreign trade and has begun to cultivate its brand operation capabilities by acquiring a team in 2023. The company is leveraging trends in pet consumption and opportunities in Douyin e-commerce to incubate its own brands, starting with dog snacks and gradually expanding into the broader pet food and supplies market [3][7]. Company Overview - The company is transitioning from manufacturing and marketing to brand development. It has a solid foundation in foreign trade OEM and is now focusing on internal brand development. The business structure includes approximately 86% from foreign sales OEM, over 10% from domestic brand agency, and a low single-digit percentage from its own brands, which are expected to grow significantly [7][22]. Financial Analysis - The company achieved revenues of 1.31 billion yuan and a net profit of 160 million yuan in 2024, with a five-year CAGR of 21% and 25%, respectively. The first half of 2025 saw a revenue increase of 46% year-on-year. The gross margin for 2024 is projected at 23%, with a net profit margin of 13% [8][32][33]. Export Business - The company's export business is steadily expanding, with a projected revenue of 1.124 billion yuan in 2024, reflecting a five-year CAGR of 18%. The North American pet market is mature, with significant growth in pet snacks. The company has established production capacity in Cambodia, which is expected to enhance its competitive edge in exports [9][65][66]. Domestic Sales - The domestic pet food market is fragmented, with the company leveraging platforms like Douyin for brand exposure. It has launched three proprietary brands focusing on dog snacks and is expected to achieve significant growth in the coming years. The company aims to reach a scale of 300-500 million yuan in the next three years [10][24].
源飞宠物（001222）：深度：如琢如磨，自主起势