YanKershop(SZ:002847) Guotou Securities·2025-09-18 06:31Investment Rating - The report assigns a "Buy-A" investment rating to the company with a target price of 86.09 CNY over the next six months, corresponding to a valuation of 28.62x for the year 2025 [4][5]. Core Insights - The company reported a revenue of 2.941 billion CNY for the first half of 2025, marking a year-on-year increase of 19.58%. The net profit attributable to shareholders was 373 million CNY, up 16.70% year-on-year, while the net profit excluding non-recurring items reached 334 million CNY, reflecting a growth of 22.50% [1]. - The strong growth in konjac products and effective cost management have driven significant profit increases. The gross margin for Q2 2025 was 30.97%, slightly down by 1.98 percentage points year-on-year, while the net profit margin improved by 0.93 percentage points to 13.86% [3]. Revenue Breakdown - In terms of product categories, the revenue for the first half of 2025 was as follows: spicy snacks (1.32 billion CNY, +47.1%), baked potato products (460 million CNY, -18.4%), dried fruits and jellies (430 million CNY, +9.0%), deep-sea snacks (360 million CNY, +11.9%), egg snacks (310 million CNY, +29.6%), and other products (60 million CNY, +42.6%). The spicy snacks category, particularly the konjac products, showed the highest growth [2]. - Regionally, the revenue distribution was as follows: Central China (920 million CNY, +7.9%), East China (550 million CNY, +76.1%), Southwest and Northwest (430 million CNY, +32.5%), South China (280 million CNY, -17.2%), North China and Northeast (90 million CNY, +68.5%), overseas (10 million CNY, +67873.1%), and online e-commerce (570 million CNY, -1.0%) [2]. - By sales channels, the revenue from distributors was 2.30 billion CNY (+30.1%), direct sales in supermarkets was 60 million CNY (-42.0%), and e-commerce sales were 570 million CNY (-1.0%). The number of distributors increased to 3,713, while the number of large chain supermarket stores rose to 13 [2]. Profitability and Cost Management - The company has effectively managed costs, with a reduction in sales and management expense ratios by 3.70 percentage points and 1.12 percentage points year-on-year, respectively. The decrease in share-based payment expenses contributed to a significant reduction of 31.04 million CNY compared to the same period last year [3]. - The focus on core products has enhanced profitability, with a net profit growth forecast of 28.2%, 23.6%, and 19.2% for the years 2025 to 2027 [4].