Apple(US:AAPL) ZHESHANG SECURITIES·2025-09-19 08:13Overview - The report highlights that the consumer electronics sector is focusing on the 2025 replacement cycle, with AI applications gradually being implemented [3][7] - The semiconductor industry is experiencing rapid growth in AI computing power, necessitating domestic production capabilities [3][14] Consumer Electronics - The global smartphone market is showing signs of weak recovery, with a 1% year-on-year decline in Q2 2025, totaling 288.9 million units shipped [22] - The iPhone 17's design and price-performance improvements are expected to drive consumer purchases, benefiting the supply chain [7][22] - AI glasses are anticipated to see significant growth, with a 216% year-on-year increase in shipments in Q1 2025 [76][78] - The foldable phone ecosystem is maturing, with cost reductions and brand promotions leading to increased shipments [13][73] Semiconductor - The global AI infrastructure investment visibility is improving, with major cloud providers optimistic about CAPEX growth for 2026 [14][15] - The demand for SoC chips is expected to rise due to government policies promoting AI applications [15] - Domestic semiconductor manufacturing is crucial, with advancements in wafer fabrication and packaging technologies [16] - The semiconductor materials sector is benefiting from the expansion of domestic wafer fabs, driving demand for materials [16] Key Technologies - The report emphasizes the importance of innovations in battery technology, such as silicon-carbon anodes and steel shell structures, to enhance device performance [12][49] - The introduction of LTPO technology in displays is expected to improve power efficiency and is being adopted across various smartphone models [63] - Optical innovations, including the introduction of a true 1-inch CMOS sensor and dual-periscope lenses, are set to enhance camera capabilities in smartphones [64][71] Strategic Expansion - The report notes the strategic expansion into humanoid robots and electric vehicles, highlighting the interdependence of the consumer electronics supply chain [85][89] - The AI computing hardware market is witnessing significant investments, indicating a competitive landscape among major players [91][92]