Cre8 Direct(SZ:300703) Tianfeng Securities·2025-09-22 07:42Investment Rating - The report maintains a "Buy" rating for the company, with a target price not specified [7][18]. Core Views - The company plans to repurchase shares through centralized bidding, with a maximum price of RMB 41.5 per share, expecting to buy back 2.8 to 3.7 million shares, which represents 1.55%-2.05% of the total share capital, amounting to approximately RMB 116 million to 150 million [1]. - The company intends to invest RMB 50 million as a limited partner in the establishment of a private equity fund, with a target size of RMB 500 million, indicating a strategic partnership with its controlling shareholder [2]. - The collaboration with professional investment institutions aims to leverage their market insights and project coverage capabilities to discover quality projects, enhance the company's investment returns, and optimize its industrial chain [3]. Financial Performance - In Q2 2025, the company reported revenue of RMB 540 million, a year-on-year increase of 7%, while net profit attributable to the parent company was RMB 30 million, a year-on-year decrease of 6% [4]. - For the first half of 2025, revenue reached RMB 1 billion, up 19.81% year-on-year, with net profit attributable to the parent company increasing by 32.97% to RMB 49.79 million [4]. - The cross-border e-commerce segment saw a significant revenue increase of 59%, contributing to 37% of total revenue, with notable sales through platforms like Amazon [4]. - The company’s gross margin improved to 35.08%, up 3.05 percentage points, attributed to the higher margin from cross-border e-commerce [4]. Future Outlook - The company plans to establish a product research institute in 2025, focusing on product development that aligns with brand characteristics and market demands [4]. - There is an ongoing effort to enhance AI applications, particularly in voice interaction and perception, with plans to develop a diversified IP matrix to penetrate the domestic market [5]. - The profit forecast has been adjusted, with expected revenues of RMB 2.7 billion, RMB 3.8 billion, and RMB 5.4 billion for 2025, 2026, and 2027 respectively, alongside net profits of RMB 150 million, RMB 210 million, and RMB 300 million [6].