LONCIN(SH:603766) Changjiang Securities·2025-09-23 00:57Investment Rating - The report initiates coverage with a "Buy" rating for the company [12]. Core Views - The company has established itself as a leader in motorcycle manufacturing in China, focusing on strategic optimization and governance improvements after the acquisition by Zongshen, leading to a stabilization and recovery in profitability. The rise of motorcycle riding culture has benefited the company's high-end "VOGE" brand, driving product upgrades. The company is expected to achieve net profits of 1.917, 2.386, and 2.652 billion yuan from 2025 to 2027, with corresponding P/E ratios of 13.26X, 10.66X, and 9.58X [4][10]. Summary by Sections Company Overview - The company has deep roots in motorcycle manufacturing, starting with engine OEM and collaborating with BMW to gain high-end manufacturing experience. The launch of the "VOGE" brand in 2018 marked its entry into the mid-to-large displacement market, transitioning towards self-owned brands. The brand system now includes "VOGE + LONCIN + BICOSE," covering various product segments [7][24]. Financial Performance - From 2018 to 2024, the company's revenue grew from 11.204 billion yuan to 16.822 billion yuan, with a CAGR of 7.01%. The company entered a recovery phase post-2021, with significant improvements in net profit and gross margin, expecting gross and net margins of 17.6% and 6.3% in 2024. In the first half of 2025, the company achieved a net profit of 1.07 billion yuan, a year-on-year increase of 82.3% [7][26][34]. Domestic Market Dynamics - The rise of "self-pleasing" consumption has created a larger premium space for high-end leisure motorcycles. The sales of large-displacement motorcycles have been increasing, with 400-500cc segment sales reaching 158,000 units in 2024, up 69.8% year-on-year. The domestic sales of large-displacement motorcycles approached 400,000 units in 2024, reflecting an 18.6% increase [8][59]. International Market Strategy - The company has expanded its overseas market presence through a dual approach of channel and product strategies, focusing on high-quality, low-cost products. By 2024, the company had established a sales network in over 90 countries, with overseas revenue accounting for 65% of total revenue. The "VOGE" series products generated 1.346 billion yuan in export sales, a 107.5% increase year-on-year [9][10][67]. Governance and Management Changes - In late 2024, Zongshen New Manufacturing became the controlling shareholder, marking a significant governance restructuring. This change is expected to enhance resource allocation and operational efficiency, with a stable management team remaining in place to ensure continuity [42][45].