Meta Platforms(US:META) ZHESHANG SECURITIES·2025-09-25 05:50Investment Rating - Industry investment rating: Positive (maintained) [2] Core Viewpoints - The smart glasses industry is undergoing continuous iteration, with products like AI-enabled glasses, display glasses, and outdoor sports glasses emerging. Major tech companies such as Meta, Apple, and OpenAI are accelerating their involvement, highlighting the importance of technological advancements and the pace of new product launches, particularly focusing on lens and channel leaders [2] - OpenAI plans to develop products including display-less smart speakers, glasses, digital voice recorders, and wearable pins, with the first devices expected to launch by the end of 2026 or early 2027 [2] - Meta has introduced three new AI smart glasses at the Meta Connect event, including Ray-Ban Meta (Gen 2), Oakley Meta Vanguard (sports version), and Meta Ray-Ban Display, with significant improvements in battery life, video recording capabilities, and additional features [2] Summary by Sections - Smart Glasses Industry Development: The industry is characterized by a diverse range of products, with significant contributions from major tech companies. Continuous innovation and product launches are critical for growth [2] - OpenAI's Product Plans: OpenAI is set to enter the smart glasses market with a timeline for product releases, indicating a strategic move into wearable technology [2] - Meta's New Product Launches: Meta's recent product launches showcase advancements in smart glasses technology, including enhanced battery life and new functionalities aimed at various consumer needs [2]