JINHUI(SH:603919) ZHESHANG SECURITIES·2025-09-25 12:42Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Views - The company is experiencing a product structure upgrade despite market challenges, with significant growth in high-end products [2][9] - The company is focusing on expanding its market presence in new regions while enhancing its online sales channels, which have seen a 29.30% year-on-year increase [3] - The financial performance shows a mixed trend, with gross margin improvement but a notable increase in income tax rates impacting profitability [4] Financial Performance - For the first half of 2025, the company achieved revenue of 1.759 billion yuan, a year-on-year increase of 0.31%, and a net profit of 298 million yuan, up 1.12% [9] - The gross margin for the first half of 2025 was 65.65%, while the net margin was 16.51% [4] - The operating cash flow for the first half of 2025 was 321 million yuan, reflecting a decrease of 7.22% year-on-year [4] Product Segmentation - Revenue from products priced above 300 yuan reached 380 million yuan, showing a year-on-year increase of 21.60%, while products priced below 100 yuan saw a decline of 29.78% [9] - The proportion of products priced above 300 yuan increased by 4.03 percentage points to 22.17%, indicating a significant shift towards higher-end offerings [9] Regional Performance - Revenue from domestic sales was 1.334 billion yuan, a decrease of 1.11% year-on-year, while revenue from outside the province increased by 1.78% to 382 million yuan [3] - The company is strategically focusing on the integration of markets in Gansu and Qinghai, as well as Shaanxi and Ningxia, to drive growth [3] Earnings Forecast and Valuation - The company is expected to see revenue growth rates of 0.63%, 7.28%, and 9.35% from 2025 to 2027, with net profit growth rates of 0.69%, 7.66%, and 12.84% respectively [5] - The estimated EPS for 2025, 2026, and 2027 are 0.77, 0.83, and 0.94 yuan respectively, with a PE ratio of 26.48 for 2025 [11]