Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 109.08 [2][8] Core Insights - The company achieved a revenue of HKD 2.59 billion in the first half of 2025, representing a year-on-year increase of 27.0%. Operating profit reached HKD 380 million, up 28.0% year-on-year, while adjusted EBITDA was HKD 320 million, reflecting a 38.3% increase. Adjusted net profit surged by 79.6% to HKD 90 million [2][4] - The company opened 190 new stores, bringing the total to 1,198, with a net increase of 6 stores in first-tier cities and 184 in emerging markets. Same-store sales declined by 1.0%, with first-tier cities showing positive growth. The average daily sales per store decreased by 4.4% to HKD 12,915, while the store operating profit margin increased to 14.6% [2][4] Financial Performance Summary - For 2024A, total revenue is projected at HKD 4.314 billion, with a staggering year-on-year growth rate of 307.5%. Adjusted net profit is expected to be HKD 550 million, with a growth rate of 72.9% [4] - The company anticipates continued strong growth in net profit, with projections of HKD 1.41 billion, HKD 2.47 billion, and HKD 3.45 billion for 2025-2027, respectively. Adjusted net profit is forecasted at HKD 1.91 billion, HKD 2.92 billion, and HKD 3.85 billion for the same period [2][4] Market Expansion Strategy - The company estimates that the Chinese pizza industry has around 40,000 stores, with annual growth in store numbers. Currently, the company operates 1,198 stores across 48 cities, significantly lower than its competitor, Pizza Hut, which has 3,864 stores in 900 cities. The company plans to open approximately 300 new stores in 2025, focusing on both existing and new markets [2][8] - The same-store sales decline of 1% reflects the resilience of the store model, with new stores in high-quality cities achieving strong initial sales. The company has seen a rapid cash recovery from new stores, with an average payback period of just 11 months [2][8] Profitability and Cost Management - The company benefits from operational leverage, with a decrease in overhead costs as it scales. The ratio of headquarters personnel costs to revenue has dropped to 5.1%, and the depreciation and amortization expense ratio has fallen to 1.1%. The adjusted net profit margin increased to 3.5% year-on-year [2][8] - The report anticipates that as the company continues to expand its store network and revenue, it will benefit from economies of scale, leading to a faster growth rate in net profit compared to revenue growth [2][8]
达势股份（01405）：2025年半年报点评：经营维持稳健持续享受经营杠杆