MANGO(SZ:300413) Hua Yuan Zheng Quan·2025-09-27 08:28Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [5]. Core Views - The report highlights that the broadcasting new policies are expected to drive a recovery in the industry, particularly with the launch of the talent show "Voice of the Future 2025" [5][8]. - The company is projected to have robust revenue growth from 2025 to 2027, with expected revenues of 142.22 billion, 152.58 billion, and 166.46 billion yuan respectively, reflecting year-on-year growth rates of 1.01%, 7.29%, and 9.10% [6][9]. - The report emphasizes the company's rich program reserves and the anticipated increase in advertising revenue due to the new policies and the upcoming show [6][8]. Summary by Sections Market Performance - The closing price of the company is 35.38 yuan, with a total market capitalization of 66,186.10 million yuan and a circulating market capitalization of 36,147.74 million yuan [3]. Financial Forecasts - The company’s revenue is expected to grow from 14,080 million yuan in 2024 to 16,646 million yuan in 2027, with corresponding net profits increasing from 1,364 million yuan to 2,211 million yuan over the same period [7][9]. - The report provides a detailed financial outlook, including projected earnings per share (EPS) rising from 0.73 yuan in 2024 to 1.18 yuan in 2027 [7][9]. Industry Context - The new broadcasting policies issued by the National Radio and Television Administration are anticipated to enhance content supply and innovation in the industry, benefiting long-form drama production and video platforms [8]. - The talent show "Voice of the Future 2025" is a collaborative effort involving multiple major platforms, aiming to leverage advanced production technologies and attract a wide audience [8].