Investment Rating - The report maintains a "Positive" investment rating for the industry [12]. Core Insights - The soft discount retail model, while gaining traction, is unlikely to become mainstream in China, with hard discount chains focusing on private label (PB) products as a more viable solution for long-term profitability [10][9]. - The soft discount model is characterized by selling near-expiry or slightly defective products at lower prices, targeting price-sensitive consumers, but it requires efficient supply chain management to mitigate risks associated with inventory turnover [7][20]. - The leading soft discount retailer in Japan, Don Quijote, has successfully integrated entertainment and convenience into its business model, which may not be easily replicated in the Chinese market due to existing online alternatives [10][9]. Summary by Sections Soft Discount Model Overview - The soft discount model is defined as a retail format that focuses on high cost-performance products, primarily through the sale of near-expiry goods at discounted prices [7][20]. - This model contrasts with hard discount formats that emphasize supply chain efficiency and streamlined product offerings [21]. Market Dynamics - In China, the soft discount sector is still in its infancy, with sales accounting for approximately 3.5% of the retail industry in 2022, projected to rise to 4.5% by 2025 [9]. - Key players like Haotemai and Haitaigou are expanding rapidly but still lag behind established discount retailers in terms of scale and market presence [9][10]. Competitive Landscape - The report highlights that hard discount chains are increasingly focusing on expanding their PB product lines, which enhances supply chain efficiency and supports long-term profitability [10]. - The leading company recommended for investment is Wancheng Group, which is actively expanding its store network and improving operational efficiency [13]. Consumer Behavior and Trends - The report notes a shift in consumer behavior towards discount retail channels, driven by economic conditions and a heightened focus on value for money [66]. - The soft discount model's reliance on entertainment and unique shopping experiences may not resonate as strongly in China, where online shopping already fulfills many consumer needs [10][9]. Future Outlook - The report suggests that while the soft discount model may serve as a marketing tool, the hard discount model with a focus on PB products is likely to dominate the market moving forward [10][9]. - The ongoing expansion of discount retail formats is expected to continue, with a projected market size of approximately 1.79 trillion yuan in 2023 [66].
休闲零食行业洞察之渠道篇（三）：以日为镜，看“软折扣”模式的扎根和裂变