SRX(SH:605168) China Post Securities·2025-09-28 13:15Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [2]. Core Insights - The advertising business is showing steady recovery, with the company entering the computing power sector to cultivate new growth points [5][6]. - In H1 2025, the company reported a revenue of 1.657 billion yuan, a year-on-year decrease of 13.36%, while the net profit attributable to shareholders increased by 10.83% to 144 million yuan [5]. - The company is enhancing operational efficiency through cost reduction and efficiency improvement measures, with a decrease in expense ratio to 11.24% [6]. Company Overview - Latest closing price: 30.15 yuan - Total shares: 2.11 billion, with a total market value of 6.4 billion yuan [4]. - The company has a debt-to-asset ratio of 41.7% and a price-to-earnings ratio of 45.68 [4]. Financial Performance - The company’s revenue for Q2 2025 was 840 million yuan, down 13.93% year-on-year, while net profit decreased by 13.15% to 71 million yuan [5]. - The company’s operating cash flow turned positive in H1 2025, reaching 569 million yuan, with cash reserves increasing by 47.18% to 919 million yuan [6]. Strategic Developments - The company is diversifying its investments, collaborating with Keton Technology in chip distribution and computing power services [7]. - In the sports lottery sector, the company has established over 30 lottery image stores and is working on a project with the railway bureau to enhance lottery services [7]. - The company is leveraging AI technology in marketing, with expectations for the AI marketing market in China to grow significantly [8][9]. Earnings Forecast - Projected revenues for 2025, 2026, and 2027 are 3.691 billion, 4.208 billion, and 4.569 billion yuan, respectively, with corresponding net profits of 353 million, 502 million, and 561 million yuan [10][12]. - The report anticipates an EPS of 1.68, 2.38, and 2.66 yuan for the years 2025, 2026, and 2027, respectively [10].