Investment Rating - The investment rating for the company is "Buy" with a target price not specified [5][14]. Core Views - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue at 2.497 billion yuan, down 39.6% year-on-year, and net profit at 575 million yuan, down 23.5% [1][4]. - The company is expected to see growth from the new "Da Zhen" product line in the second half of 2025, which is anticipated to drive revenue recovery [1][2]. - The overall liquor business revenue decreased by 39.58% in the first half of 2025, with sales volume down 35.58% to 9,125 tons [1][2]. Revenue Breakdown - Revenue by brand for the first half of 2025: Zhenjiu at 1.492 billion yuan (down 44.80%), Lidou at 611 million yuan (down 9.40%), Xiangjiao at 277 million yuan (down 38.73%), and Kaikouxiao at 81 million yuan (down 63.91%) [2]. - Gross margins for the brands were: Zhenjiu at 58.3%, Lidou at 66.5%, Xiangjiao at 58.7%, and Kaikouxiao at 41.7% [2]. - The company’s revenue from high-end, mid-range, and low-end products for the first half of 2025 was 575 million yuan, 982 million yuan, and 940 million yuan respectively, with high-end revenue down 47.28% [2]. Channel Performance - Revenue from distributors and direct sales in the first half of 2025 was 2.197 billion yuan and 300 million yuan, respectively, reflecting a decline of 41.78% and 16.57% [3]. - The number of distributor partners increased by 152 to 3,259, while the number of retail stores decreased by 357 to 2,835 [3]. Profitability Metrics - The company’s gross margin improved by 0.28 percentage points to 59.04%, and net profit margin increased by 4.83 percentage points to 23.02% [3]. - The improvement in gross margin is attributed to a higher proportion of Lidou sales and the release of self-owned production capacity, which reduced unit costs [3]. Future Outlook - The company plans to focus on mid-range and high-end products in response to changing demand and aims to expand its presence in banquet scenarios to drive growth [4]. - Revenue forecasts for 2025-2027 have been lowered, with expected revenues of 5.978 billion yuan, 6.590 billion yuan, and 7.141 billion yuan, and net profits of 1.073 billion yuan, 1.294 billion yuan, and 1.700 billion yuan respectively [4].
珍酒李渡（06979）：调整期释压，25H2“大珍”新模式放量可期