Investment Rating - The report maintains a "Neutral" rating for the company with a target price of 47.75 yuan [2][8]. Core Views - The company is positioned for long-term recovery through its brand matrix and R&D innovations, despite facing short-term performance pressures due to market conditions and strategic adjustments [8]. - The company is expected to gradually recover its performance as it enhances its brand matrix, R&D barriers, and channel development, particularly with the growth of its new brands and improved online member repurchase rates [8]. Financial Summary - Total revenue projections for 2024A, 2025E, 2026E, and 2027E are 5,736 million, 5,406 million, 5,952 million, and 6,655 million respectively, with growth rates of 3.9%, -5.8%, 10.1%, and 11.8% [4]. - Net profit attributable to the parent company is forecasted to be 503 million, 547 million, 642 million, and 777 million for the same years, with growth rates of -33.5%, 8.7%, 17.4%, and 21.1% [4]. - Earnings per share (EPS) are projected at 1.19, 1.29, 1.51, and 1.83 yuan for 2024A, 2025E, 2026E, and 2027E respectively [4]. Revenue Breakdown - Online channel revenue is expected to show resilience, with a projected income of 17.43 billion, despite a year-on-year decline of 6%. The company has seen growth in emerging content e-commerce platforms [8]. - Offline channel revenue is projected to decline significantly, with an expected income of 4.24 billion, reflecting a year-on-year decrease of 42% [8]. Strategic Initiatives - The company is focusing on optimizing its product structure and enhancing member operations to improve profitability. Key strategies include streamlining SKUs, focusing on core products, and implementing differentiated member tier operations [8]. - The company is expanding its multi-brand matrix and entering new market segments, such as high-end anti-aging and infant care, to create additional growth avenues [8].
贝泰妮（300957）：2025年中报点评：品牌矩阵与研发创新蓄力长期复苏