Peacebird(SH:603877) Tianfeng Securities·2025-10-09 09:14Investment Rating - The investment rating for the company is "Accumulate" [6] Core Views - The company reported a revenue of 1.2 billion in Q2 2025, a decrease of 8% year-on-year, with a net profit attributable to the parent company of -50 million. For the first half of 2025, revenue was 2.9 billion, also down 8%, and net profit was 80 million, down 55% [1] - The company has initiated a new strategic plan called "2-5-10," focusing on product innovation, channel restructuring, technological empowerment, and digital transformation to enhance brand value and market position over the next decade [1] - The company is optimizing its channel structure by closing underperforming stores and focusing on improving brand image and store efficiency [3] Financial Forecasts - Revenue forecasts for 2025-2027 are 6.83 billion, 7.09 billion, and 7.44 billion respectively, with net profits of 212.98 million, 338.03 million, and 398.13 million respectively. The corresponding P/E ratios are projected to be 30.59, 19.27, and 16.36 [4][5] - The company has reported a significant reduction in net profit growth rates, with a forecasted decline of 17.59% in 2025, followed by a recovery of 58.71% in 2026 and 17.78% in 2027 [5][11] Market Positioning - The company is enhancing its retail experience through flagship stores in key urban areas, aiming to redefine quality standards in the Chinese fashion retail industry [2] - The company is committed to creating deeper emotional connections with consumers through innovative channels and upgraded shopping experiences [2]