Nike FY26Q1 北美、跑步引领修复趋势，大中华仍需耐心

Investment Rating - The report assigns an "Overweight" rating for the industry [4] Core Insights - Nike's FY2026Q1 revenue and profit exceeded expectations, with North America and running categories leading the recovery trend, while Greater China requires patience [2] - The report suggests focusing on related investment opportunities as Nike's performance and product line restructuring are at a bottoming stage, with potential for further improvement [5] Summary by Sections Financial Performance - Nike's FY2026Q1 revenue reached $11.72 billion, a 1% year-over-year increase, surpassing Bloomberg's consensus estimate of $11.02 billion, which anticipated a 4.91% decline. Net profit was $730 million, down 31% year-over-year, exceeding the expected $420 million. Gross margin was 42.2%, down 3.2 percentage points year-over-year, while expense ratio was 34.3%, down 0.5 percentage points [5] - Inventory and revenue growth alignment improved, with FY2026Q1 inventory and revenue growth at -2% and +1% year-over-year, respectively [5] Regional Performance - In FY2026Q1, revenue growth by region was as follows: North America +4%, EMEA +1%, Greater China -10%, and Asia Pacific +1%. North America continues to lead the recovery trend, with significant growth in running, training, and basketball categories [5] - Greater China has approximately 5,000 single-brand stores and requires time for adjustment, with key areas for improvement being offline traffic and seasonal sell-through rates [5] Product and Channel Insights - FY2026Q1 saw a 20% growth in the running category, with North America showing double-digit growth and Greater China experiencing high single-digit growth. Non-traditional sports categories like outdoor ACG, SKIMS, and tennis are also performing well [5] - The report indicates that FY2026Q2 revenue is expected to decline by a single digit year-over-year, primarily due to ongoing pressures in e-commerce and inventory clearance [5] Recommended Stocks - The report recommends several stocks with profit forecasts and valuations, all rated as "Overweight": - Huayi Group (300979.SZ) with a projected PE of 18 for 2025E - Jiuxing Holdings (1836.HK) with a projected PE of 10 for 2025E - Shenzhou International (2313.HK) with a projected PE of 13 for 2025E - Taobo (6110.HK) with a projected PE of 14 for 2025E [6]