Investment Rating - The report rates the industry as "Outperforming the Market" [5] Core Insights - The generative AI wave is reshaping the growth logic of cloud computing, leading the industry into a new high-growth cycle. The global cloud services market is expected to see a year-on-year growth of over 20% for four consecutive quarters from Q3 2024 to Q2 2025 [1][30] - The market concentration is likely to increase further, with the three major players—Amazon AWS, Microsoft Azure, and Google Cloud—controlling over two-thirds of the global market share. Their competitive focus is shifting from basic infrastructure services to AI platform services [2][31] Summary by Sections 1. Generative AI's Impact on Cloud Computing - The explosion of generative AI is injecting new momentum into the cloud computing industry, transitioning the focus from IT cost optimization to enabling enterprise innovation [1][28] - The global cloud infrastructure service spending is projected to exceed $95.3 billion in Q2 2025, with a year-on-year growth of 22% [30] 2. Market Concentration and Competitive Landscape - Amazon AWS, Microsoft Azure, and Google Cloud together hold approximately 66% of the global cloud infrastructure market share, with AWS maintaining a stable market share of 31-33% since 2018 [2][31] - Microsoft Azure has increased its market share from 14% in 2018 to 22% in Q2 2025, while Google Cloud has grown from 4.2% to 11% in the same period [31][34] 3. Amazon's Strategic Positioning - Amazon AWS is the global leader in cloud services, leveraging its first-mover advantage and a strong ecosystem to maintain a market share of 31-33% [2][43] - The company is investing up to $8 billion in AI startup Anthropic, creating a comprehensive solution from underlying chips to top-level applications [3][39] - AWS's revenue growth is primarily driven by the demand for AI capabilities, with projected revenue growth rates of 13.31%, 18.51%, and 17.19% for 2023, 2024, and H1 2025, respectively [45][47]
全球云服务厂商分析系列报告(一):AI浪潮重塑云计算增长,亚马逊打造从芯片到应用整体解决方案