NIKE(US:NKE) Changjiang Securities·2025-10-15 02:35Investment Rating - The industry investment rating is "Positive" and maintained [8] Core Insights - In FY2026Q1 (June 1, 2025 - August 31, 2025), the company achieved revenue of $11.72 billion, exceeding Bloomberg's consensus estimate of $11.02 billion, with a year-over-year decline of 1% at constant exchange rates [2][5] - Gross margin decreased by 3.2 percentage points to 42.2%, primarily due to increased product costs from higher wholesale and factory store discounts, tariffs, and a decline in direct sales channels [2][5] - Marketing expenses reduction led to a 0.6 percentage point decline in SG&A expense ratio, but a 1.5 percentage point increase in the tax rate negatively impacted net margin, which fell by 2.9 percentage points to 6.2% [2][5] Revenue Breakdown - By region, revenue for Nike brand was as follows: North America +4%, EMEA +1%, APLA +1%, Greater China -10%, totaling $5.02 billion, $3.33 billion, $1.49 billion, and $1.51 billion respectively [6] - By channel, DTC (Direct-to-Consumer) revenue decreased by 5% to $4.5 billion, while wholesale revenue increased by 5% to $6.8 billion [6] - By product category, revenue for footwear decreased by 2% to $7.41 billion, apparel increased by 7% to $3.31 billion, and equipment increased by 3% to $630 million [7] Inventory and Cost Impact - As of FY2026Q1, the company's inventory stood at $8.11 billion, a year-over-year decrease of 2%, with a healthy inventory recovery plan in progress [11] - Tariffs are expected to add approximately $1.5 billion in costs, with an adverse impact on FY2026 gross margin estimated at 1.2 percentage points [11]