九毛九(09922):品牌升级成效渐显,上调年底太二新店型落地数

Investment Rating - The report maintains a "Buy" rating for the company, with an expected revenue growth of 56.68 billion, 60.63 billion, and 63.31 billion for the years 2025, 2026, and 2027 respectively, and net profits of 1.32 billion, 2.23 billion, and 2.50 billion for the same years [3][4][5]. Core Insights - The company is experiencing a gradual improvement in brand upgrades, with an increase in the number of new Taier store formats expected to exceed 200 by the end of the year [1][3]. - The total number of stores as of Q3 2025 is 686, with a year-on-year decrease of 138 stores, but the main brands are showing signs of optimization [2][3]. - The average transaction value for major brands remains stable, indicating a strategic shift from short-term promotions to enhancing product quality and customer experience [2][3]. - The new Taier "5.0 Fresh Model" stores have shown strong performance, contributing to a continuous improvement in same-store sales [3]. Summary by Sections Store Performance - As of Q3 2025, the total number of stores is 686, with a year-on-year decrease of 138 stores. The breakdown by brand shows a decline in the number of stores for Jiamaojiu and Taier, while other brands have seen minor changes [2][3]. Average Transaction Value - The average transaction values for Jiamaojiu, Taier, and Song Hotpot are 58, 74, and 100 yuan respectively, with year-on-year increases of 4, 5, and 3 yuan [2]. Same-Store Sales - Same-store sales for Jiamaojiu, Taier, and Song Hotpot have decreased by 14.8%, 9.3%, and 19.1% respectively, but the decline is narrowing, indicating operational adjustments and brand upgrades are taking effect [2][3]. Financial Projections - Revenue projections for 2025, 2026, and 2027 are 56.68 billion, 60.63 billion, and 63.31 billion yuan, with net profits expected to be 1.32 billion, 2.23 billion, and 2.50 billion yuan respectively [4][5].