小商品城（600415）：3Q25净利同增101%，六区招商收入确认、新业务高增

Investment Rating - The report maintains a "Buy" rating for the company [5][7]. Core Insights - The company reported a significant increase in revenue and net profit for Q3 2025, with revenue reaching 5.348 billion yuan, a year-on-year growth of 39.02%, and net profit of 1.766 billion yuan, up 100.52% year-on-year [1][2]. - The strong performance is attributed to the completion of market recruitment in the six zones and the high growth of new business segments, indicating resilience in market operations and potential for future growth in trade services and import businesses [2][5]. - The company is expected to continue benefiting from a combination of volume and price increases in market operations, alongside the growth potential in trade services and imports, positioning it as a core asset in the consumer sector [5]. Financial Performance Summary - For the first three quarters of 2025, the company achieved a total revenue of 13.061 billion yuan, reflecting a year-on-year increase of 23.07% [2]. - The gross profit margin for Q3 2025 increased by 15.31 percentage points to 45.41%, while the overall gross profit margin for the first three quarters rose by 5.23 percentage points to 37.23% [2]. - Operating profit for Q3 2025 was 2.195 billion yuan, a 106.35% increase year-on-year, contributing to a total operating profit of 4.338 billion yuan for the first three quarters, up 46.61% [4]. - The company’s effective tax rate increased by 3.93 percentage points to 21.26% [4]. Future Projections - The company’s net profit forecasts for 2025 to 2027 are 4.240 billion yuan, 5.761 billion yuan, and 6.914 billion yuan, respectively, with expected growth rates of 37.9%, 35.9%, and 20.0% [5][6]. - The report anticipates continued high growth in the Yiwu Pay cross-border payment business, with transaction volumes exceeding 27 billion yuan in the first nine months of 2025, marking a growth of over 35% [4].