Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [2][68]. Core Insights - The company is focusing on its core property management business, which has shown strong growth momentum, with property management services accounting for 71.4% of revenue and 56.3% of gross profit as of the first half of 2025 [8][17]. - The company has a clear shareholder structure, with the four founding shareholders holding 46.61% of shares, ensuring operational independence [13][15]. - The company emphasizes shareholder returns, maintaining a high dividend payout ratio of over 70% for 2023-2024 and actively repurchasing shares [60][62]. Summary by Sections Company Overview - The company has been providing property management services for nearly 30 years and is recognized as a leading high-end property service provider in the industry [12][17]. Property Management Services - The company has maintained its position in the top tier of the industry, with significant expansion in managed area and high property fees [19][24]. - The average property fee reached 3.71 RMB/sqm/month in the first half of 2025, supported by a strong brand reputation [24][30]. - Key operational metrics such as renewal rates and collection rates are performing well, indicating strong service quality and management capabilities [31][32]. Financial Analysis - The company is expected to achieve a net profit of 935 million RMB in 2025, with a growth rate of 19.12% [7][64]. - The gross profit margin is projected to rise to 19.5% in the first half of 2025, reflecting improved operational efficiency [44][46]. - The company’s sales and management expense ratio is on a downward trend, indicating potential for further cost optimization [47][67]. Shareholder Returns - The company has consistently maintained a dividend payout ratio above 30% since its listing, with a significant increase to over 70% in recent years [58][60]. - The company has repurchased approximately 2.9% of its total shares since 2022, demonstrating a commitment to enhancing shareholder value [62][63]. Earnings Forecast and Valuation - The company is projected to achieve total revenues of 19.44 billion RMB in 2025, with a year-on-year growth rate of 8.6% [64][65]. - The estimated PE ratios for 2025 are 14.0, 12.0, and 10.4 for the years 2025-2027, indicating a favorable valuation compared to peers [68][69].
绿城服务（02869）：行而不辍，逆势向上